Deejay's Disease

I have been trying hard in my latest radio reincarnation to avoid the affliction, but it appears to have snuck up on me. Nevertheless, I am determined to fight the curse of repitition, the almost incurable condition of playing the same song at the same time in the same show. For example, I worked with one former personality who shall remain nameless who played "Jumping Jack Flash" every day approximately halfway through his show. The upside was a benefit for those who like the song as well as people who don't wear watches, because the timing was reliable, but ultimately, his preoccupation with the song began to destroy his credibility.


In most cases these days, song selection relative to on air product is tightly controlled which, based on the slow motion collapse of the recording industry, is totally understandable. Consequently, repitition is not eradicated but is used as a tool to drive sales. However, those of us in the lower echelons of broadcasting who can still pick and play their own cuts are not subject to the vagaries of program and/or music directors, which means people like me have to really pay attention to the on-air product.


I started keeping playlists a few months back. I was scared that I was falling into the same trap. Despite this attempt at keeping the tunes fresh, my lists clearly show that I played Keb Mo's version of Robert Johnson's "Come On In My Kitchen" during the last half hour of my show two weeks in a row. I've really broken the rules with "The Lights Are On" by Albert Collins, mainly because I can't get enough of Albert Collins, but the evidence shows that I've played this song nearly every program. The same can be said of Buddy Guy's " Damn Right I've Got The Blues" or "Got My Mojo Working" by Etta James or "Don't Lose My Number" from Blood Brothers by Smokin' Joe Kubek and Bnois King or "Blues With A Feeling" from Paul Butterfield's first album (also the name of the show) or "Mother In Law Blues" by Little Junior Parker. I find myself still unable to resist playing these songs even though I know what I'm doing. In order to manage my addiction, I've come up with a long list of rationalizations: I don' t get paid so who cares - nobody listens - the show's only once a week - but none of these excuses help the poor listener.


I'm not sure what will cure this habit. Certainly new product always helps. But the other concern is that blues songs tend to be covered by various artists thus adding to that "I keep hearing the same song" feeling. For example, I've got versions of "The Sky Is Crying" by Elmore James, Stevie Ray Vaughan, George Thorogood and Etta James; "Black Night" in my modest music library is performed by Roomful of Blues, Charles Brown, James Cotton, and Buddy Guy.


What's a poor unpaid, unassuming air personality to do? I'll try my best to fight my instincts and remember the most important factor in radio - the audience.